

Even if you count half the value of Sales Nav in the advanced search and saved leads, that’s $2 for every initial InMail message. Sales Navigator accounts receive 20 InMail credits. We recommend a Sales Nav account to take advantage of the advanced search functions (and additional InMail credits). To get InMail credits you’ll need a LinkedIn Premium account ($29.99/month) or a Sales Navigator account ($79.99/month or $779.88/year). LinkedIn users also receive an InMail credit for any InMail message that receives a response within three months (or 90 days).
That means you can accrue up to 15 InMail credits for a Premium account and up to 60 InMail credits for a Sales Navigator account. These InMail credits roll over for up to three months.

InMail extends your ability to reach people you want to connect with, whether for a sales opportunity, an industry question or influencer outreach. Let’s get it straight from the horse’s mouth: InMail “allows you to directly message another LinkedIn member that you’re not connected to.” And a core feature of these paid accounts is the ability to send InMail to those outside of your direct network. Many sales people turn to Sales Navigator or Premium to start expanding their network and for cold outreach. InMail is a great first step when you need more out of LinkedIn for your sales activity. How Can I Get the Most Out of LinkedIn & InMail?.To help you answer this overarching question for yourself, we dive into your most pressing, specific LinkedIn InMail questions: Yes, LinkedIn InMail can be a good tool for sales - but is it the most powerful option for sales outreach? The real power is in the millions of data points for your audience - and the ability to tap that data for better sales outreach activities. In fact, when it comes to prospecting, InMail is incredibly limiting. But InMail isn’t the real power of LinkedIn or Sales Navigator. You get to reach out to high profile leads directly, often with high open rates and CTR. InMail is often seen as one of the best ways to put LinkedIn to work on sales activities. Are you getting everything you can out of LinkedIn?įor some sales teams, the power of the platform lies in two supposedly magical words: LinkedIn InMail.
